Attracting and serving customers

Understanding the buying preferences, buying processes and key digital tools used is critical in attracting and serving both Chinese and Western customers.

Valid research combined with practical marketing, promotional and sales strategies underpins the acquisition and servicing of profitable customers.

Significant differences exist between Chinese and Western customers and their behaviour.

Significant differences exist in how they use the internet, smartphones and specific tools and apps.

What works in the West doesn’t usually work in China.  What works with Chinese tourists is different to what works with tourists from other countries.

Tell us more about your situation and we will send you some helpful resources.

Chinese and Western customers with shopping bags